If you live in Toronto and you don’t sit at home all day long, you’d see these random er ad campaigns all over the city (the subway station yonge and bloor is pretty much covered in them):
I’m not sure if others are as curious as me, but it’s still got people talking. So in terms of stirring up a conversation, it might’ve succeeded, but in terms of advertising whichever company, it’s not doing any good. Especially when I finally figured out which company was behind it and what the actual ads are supposed to be. I’m pretty much disappointed:
Seriously, I don’t see the association with “er” and Bell??? Er.. Bell just got dumber? Despite the idiotic stealth attempt, neither does the blue type font make me feel Bell is any more superior than Apple, if anything, it’s saying they’re a copycat..
Viral marketing, they got you to do exactly what they wanted. To become curious about their ad and to look it up and spread the word!
I guess this is their new branding/ad-campaign. Although their new logo isn’t familiar to anyone at all, should’ve stuck with their old logo which was much more familiar and different. I suppose an explain for the ‘er’ is that it’s the suffix that means “one that performs an action” so they’re trying to show you that their cellphones are capable of performing many different functions.
But the fact that they even need to mention that their phone is an “Apple eater” takes a lot of quality away from the ad.
On a side note, at least they got rid of those incredibly annoying beavers.
but the thing is.. they’ve raised ppl’s curiosity, as well as ppl’s expectations.. i was expecting something much bigger.. yet its advertisement about phones that i’m already familiar with.. nothing new, nothing big, just same old bell..
ps – i liked the telus rabbits better than the beavers lol
Lol, seems like Bell’s last attempt at bettering it’s reputation. But it will eventually die from the competition… Horrible support, and its technologies aren’t even compatible with global markets.