If you live in Toronto and you don’t sit at home all day long, you’d see these random er ad campaigns all over the city (the subway station yonge and bloor is pretty much covered in them):
I’m not sure if others are as curious as me, but it’s still got people talking. So in terms of stirring up a conversation, it might’ve succeeded, but in terms of advertising whichever company, it’s not doing any good. Especially when I finally figured out which company was behind it and what the actual ads are supposed to be. I’m pretty much disappointed:
Seriously, I don’t see the association with “er” and Bell??? Er.. Bell just got dumber? Despite the idiotic stealth attempt, neither does the blue type font make me feel Bell is any more superior than Apple, if anything, it’s saying they’re a copycat..